0031-647412290 info@loyaltychiefs.com

we are loyalty chiefs

We are otterly committed to loyalty. And with ‘we’ I mean myself and Otter, my totem-animal.

Obviously, we would not dare stand in the shadows of the great historical chiefs and their tribes. But in the field of our profession we have definitely made our mark. And when it comes to building loyalty we bravely lead the way for our clients. For this, we have been called otterly awesome.    

this is me

Hi, I’m Rik Luttmer. If you want to build loyalty, I am the one to call. You don’t have to trust me on my blue eyes, though. I’ll gladly tell you more about my experience and story.

The summary? I am considered a known figure within the Benelux market for loyalty marketing and relational strategies. Over 20 years I have guided and inspired corporations in B2C and B2B markets, as well pharma, unions and charities. My consulting ‘brand list’, include names like Unilever, Roche, DHL, VW, Ziggo, Accor, Eneco, ANWB and Amnesty. For the past decade, I have been at the strategic helm of a prominent Benelux loyalty agency. A fulfilling position I concluded in 2022 for my endeavour LoyaltyChiefs.

my experience

years of experience

loyalty projects

different brands

business sectors

experience & projects

Throughout my career as a loyalty marketing consultant, I have been actively involved in a wide spectrum of projects, in many cases as the person with final responsibility from the agency side. I’ve been involved in almost every conceivable type of loyalty program. I have also created numerous loyalty journey concepts, often tailored to a distinct customer life cycle phase. Developing tactical loyalty concepts is my passion, but I also have a love for strategic loyalty challenges organization-wide. And though I don’t consider myself to be an insight consultant,  I do have quite some of experience on it.

standaard

standaard

standaard

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standaard

experience & markets

different markets

Business-to-Business

59 projects

Business-to-Consumer

98 projects

In mature, saturated markets, loyalty is often under pressure.

In every market where there is choice, eventually loyalty challenges will arise.

Small competitor differences bring easy exchangeability. This is the case in quite some markets. My profession is characterized by some powerful guiding principles. However, each and every market has its unique dynamics and rules. That I have conducted projects within a wide array of different industries is definitely an advantage.

experience & brands

different brands

Mature markets are often dominated by big players. When it comes to loyalty, it’s not unusual that the biggest brands also have the biggest challenges. I have done assignments for a variety of brands. Many have established roots in my home country, the Netherlands, while others are international. Some of the brands you will certainly know, but there are also a few ‘sleeping giants’. They all have in common that they seriously wanted to work on loyalty and therefore hired a specialist.

my story

Loyalty and closeness are most often related. So here is a small slice of personal history. With birth year 1978, I am part of ‘generation X’, often referred to as the ‘lost’ generation. Even though I’ve had my share of losing, I was very fortunate to grow up in the prospering Netherlands. Home is where the heart is they say. Today the Luttmer family lives in the historical centre of my birthplace Gorinchem. My wife Tjitske and I love watching our kids Joos (2012), Loes (2014) and Boris (2018) grow up there.

As a young adult my first stop was at the city of Rotterdam. I immersed myself in business economics at the reputable Erasmus University. In 2002, I obtained my marketing master’s degree at Royal Dutch KLM. For this known airline, I developed a mathematical model that could predict satisfaction and loyalty of passengers based on service performace data.

The foundation for my professional career was laid at business consulting firm Accenture. For the past decade I have been at the strategic helm of a established Benelux loyalty agency. So, most of my projects have been done on behalf of them. I concluded my fulfilling ride at that agency in 2022 for my new endeavour LoyaltyChiefs.

To become great, is to become focused. Loyalty marketing is my game. So naturally, I have deep expertise on reward programs based on points, tiers and other types of stimulation mechanisms. My experience, however, extends quite further with customer (club) programmes on brand engagement, lifestyle associations and partnership based promotions. The enrichment of customer journeys with tactically placed loyalty treatments on defining moments is another specialty.

True loyalty can neither be bought or imposed. Nor, is it formed by spreadsheets. I am intrigued by the human brain and its mysterious connections. The foundation of my consulting is based on scientific models and related influential tactics. Experience has taught me that magic flourishes when solid left-brain frameworks are fuelled with right-brain creativity and passion. Clients value me to be an energetic source for new ideas, clever concepts and fresh perspectives. My affinity for research and datamining is, in the present era of marketing accountability, an appreciated extra. Vertical partners consider me to be a honest team player who adds value to propositions and processes.

Since loyalty and closeness are most often related, here is a small slice of personal history. With birth year 1978, I am part of ‘generation X’, often referred to as the ‘lost’ generation. Even though I’ve had my share of losing, I was very fortunate to grow up in the prospering Netherlands. Home is where the heart is they say. Today the Luttmer family lives in the historical centre of my birthplace Gorinchem. My wife Tjitske and I love watching our kids Joos (2012), Loes (2014) and Boris (2018) grow up there.

As a young adult my first stop was at the city of Rotterdam. I immersed myself in business economics at the reputable Erasmus University. In 2002, I obtained my marketing master’s degree at Royal Dutch KLM. For this known airline, I developed a mathematical model that could predict passenger satisfaction based on service performace data.

The foundation for my professional career was laid at business consulting firm Accenture. For the past decade I have been at the strategic helm of an established Benelux loyalty agency. So, most of my projects have been done on behalf of them. I concluded my fulfilling ride at that agency in 2022 for my new endeavour LoyaltyChiefs.

To become great, is to become focused. Loyalty marketing is my game. So naturally, I have deep expertise on reward programs based on points, tiers and other types of stimulation mechanisms. My experience, however, extends quite further with customer (club) programmes on brand engagement, lifestyle associations and partnership based promotions. The enrichment of customer journeys with tactically placed loyalty treatments is another specialty.

True loyalty can neither be bought or imposed. Nor, is it formed by spreadsheets. I am intrigued by the human brain and its mysterious connections. The foundation of my consulting is based on scientific models and related influential tactics. Experience has taught me that magic flourishes when solid left-brain frameworks are fuelled with right-brain creativity and passion. Clients value me to be an energetic source for new ideas, clever concepts and fresh perspectives. My affinity for research and datamining is, in the present era of accountability, an appreciated extra. Vertical partners consider me to be a honest team player who adds value to propositions and processes.

Having a loyalty challenge on your plate? Or just want to share your thoughts?

Happy to hear from you.

Call

+31-6-47412290

Email

rik@loyaltychiefs.com

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